可编辑文档：南非平板电脑用户分析报告：Lenovo联想-外文版培训课件2024.7，temu.pptx

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可编辑文档：南非平板电脑用户分析报告：Lenovo联想-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSTablets:LenovoownersinSouthAfricaConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofLenovoownersinSouthAfrica:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkLenovoownersinSouthAfrica(’’brandusers’’)againstSouthAfricantabletownersingeneral(’’categoryusers’’),andtheoverallSouthAfricanconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingSouthAfrica)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof10%,Lenovoisoneofthetop5tabletbrandsinSouthAfricaManagementsummary:brandusageandcompetitionTop10mostownedtabletbrandsinSouthAfricaSamsungApple(iPad)HuaweiLenovoMobicelHP44%25%17%10%4%3%Alcatel3%3%MecerMicrosoftASUS2%2%4Notes:Whatbrandsarethetabletsinyourhousehold?’’;MultiPick;Base:n=1,123tabletownersSources:ConsumerInsightsGlobalasofJune2024

ThecurrentshareoftabletownersowningLenovoisfairlys