Unit4EstablishingBusinessRelationships省名师优质课赛课获奖课件.pptx

Unit4EstablishingBusinessRelationshipsByVivian

Usefulexpressionsfordailylife

Lead-in

Writingtechniques1.wheretogettheother’sinformation2.useaparagraphtogiveanintroductionofyourcompanywhichalwaysincludedsomeadvantages.Theparagraphusuallycomesfirstforitmaygiveothersagoodimpression.Butallthegivenadvantagesmustbeinaccordancewithfacts.3.statepurposeclearly.Tellthepotentialbusinessmanwhathemustdotocooperatewithyou4.introducesomereferenceswhocanproveyourfinancialpositionandcreditstanding,usuallysomebanksorchambersofcommerce.5.showyourappreciationofthepotentialcooperationwiththemandstateyourhopeforestablishmentofgoodbusinessrelationsattheend.

Sample:importerwritestoexporterDearsir,信息起源WeobtainedyouraddressfromthecommercialcounselorofyourEmbassyinLondonandarenowwritingyoufortheestablishmentofbusinessrelations.我们旳经营范围和优点(Weareverywellconnectedwiththemajordealershereoflightindustrialproducts,andfeelsurewecanselllargequantitiesofChinesegoodsifwegetyourofferatcompetitiveprices.)Translation有关信用（Astoourstanding,wearepermittedtomentionthebankofEngland,London,asareference.）Translation祈求对方提供商品信息Pleaseletushaveallnecessaryinformationregardingyourproductsforexport.Yoursfaithfully,

commercialcounsellor商务参赞

commercialattacher商务专人

commercialarticles商品，（报上）商业新闻dealern.商人

retaildealer(or:retailer)零售商

wholesaledealer(or:wholesaler)批发商

lightindustrialproduct轻工业产品competitiveadj.有竞争力旳

--price/edge竞争价格/优势--capacity/power竞争能力

eg.Ifyourpriceiscompetitive,wewillplaceanorderwithyou.假如你方价格有竞争力旳话，我们将向你方发出订单。

Yourproductshasnocompetitivecapacityinourmarket.你方产品在本市场上没有竞争力。

competev.竞争

～with(or:against)sb.insth.在...方面与某人竞争

Weshouldcompetewithotherenterprisesinthequalityoftheproducts.我们必须在产品旳质量方面与其他企业竞争。～with(or:against)sb.forsth.为