旅游景区规划方案.docxVIP

旅游景区规划方案

目录

一、前言....................................................3

1.1编制目的.............................................3

1.2规划范围.............................................4

1.3规划依据.............................................5

二、景区现状分析............................................6

2.1地理位置.............................................7

2.2自然资源.............................................8

2.3文化遗产.............................................9

2.4游客需求............................................10

三、景区发展目标...........................................12

3.1短期目标............................................13

3.2中期目标............................................13

3.3长期目标............................................15

四、景区功能分区...........................................16

4.1入口区..............................................17

4.2娱乐区..............................................18

4.3休闲区..............................................19

4.4核心景观区..........................................20

4.5活动区..............................................21

4.6道路系统............................................22

五、景区设施规划...........................................23

5.1基础设施............................................24

5.2服务设施............................................25

5.3旅游购物............................................26

5.4标志性建筑..........................................27

六、景区旅游活动策划.......................................29

6.1文化体验活动........................................30

6.2自然探险活动........................................31

6.3主题节庆活动........................................32

6.4音乐会与演出........................................33

七、景区营销策略...........................................34

7.1市场定位............................................35

7.2推广渠道............................................37

7.3定价策略............................................38

7.4合作伙伴............................................39

八、景区管理规划..........