2021年四级真题及答案.pdfVIP

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PartIWriting(30minutes)

RecreationalActivities

Directions：Forthispart，youareallowed30minutestowriteA

below.Youshouldwriteatleast120wordsfollowingtheoutlinegivenbelowinChinese.

1.娱乐活动各种各样

2.娱乐活动也许使人们受益，也也许有危害性

3.作为大学生，我看法。

PartIIReadingComprehension(SkimmingandScanning)(15minutes)

MediaSelectionforAdvertisements

Afterdeterminingthetargetaudienceforaproductorservice，advertisingagenciesmustselecttheappropriate

seventypesofadvertising：television，newspapers，radio，magazines，out-of-home，Internet，anddirectmail.

Television

Televisioninanattractivemediumforadvertisingbecauseitdeliversmassaudiencestoadvertisers.Whenyou

considerthatnearlythreeoutoffourAmericanshaveseenthegameshowWhoWantstoBeaMillionaire?youcan

understandthepoweroftelevisiontocommunicatewithalargeaudience.Whenadvertiserscreateabrand，for

example，

typeofcommunication.Buttelevisionisanexpensivemedium，andnotalladvertiserscanaffordtouseit.

Television’sinfluenceonadvertisingisfourfold.First，

anincreasinglynarrowsegmentoftheaudience.theGolfChannel，forinstance，iswatchedbypeoplewhoplaygolf.

HomeandGardenTelevisionisseenbythoseinterestedinhouseholdimprovementprojects.Thus，audiencesare

smallerandmorehomogeneous(具备共同特点)thantheyhavebeeninthepast.Second，thereisanincreaseinthe

numberoftelevisionchannelsavailabletoviewers，andthus，

sheernumberofadvertisementstowhichaudiencesareexposed.Third，digitalrecordingdevicesallowaudience

membersmorecontroloverwhichcommercialstheywatch.Fourth，controloverprogrammingisbeingpassedfrom

thenetworkstolocalcableoperatorsandsatelliteprogrammers.

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