大学生改革创新项目结题报告.doc

大学生改革创新项目结题报告

大学生创新项目结题报告

拉赞助让大学生,商家得到了什么,失去了什么?

指导老师：刘颖

组员:匡银，彭晓康,肖左芳,于亮

目录ﻬ

第一章、相关概念···························

-1-

大学生改革创新项目结题报告

·····························ﻩ赞助、1.1

1.2、拉赞助····························

1.３、信任度····························

1.４、学生会外联部····························

第二章、调查背景····························

第三章、调查目的····························

第四章、调查方法····························

4.1、工作原理····························

4.2、前期方案设想····························

４.２.１、查阅相关文献资料、网站资

料····························

4.2.2.校友、商家访谈····························

4．２．3、.发放调查问卷····························

４.2．4、网上调查表····························

４．3、计划进度安排····························

第五章、前期成果····························

5.1、对于学生和学生团体而言····························

5.2、对于商家而言····························

第六章、后期工作总结····························

6.1、图表分析····························

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大学生改革创新项目结题报告

6.1.1、商家问卷调查表····························

6.1.2、大学生问卷调查表····························

６.２、综合分析····························

６.2.1、对大学生群体的总结····························

６.2.２、对商家的总结····························

6.2.３、典型案例····························

第七章、相关建议····························

第八章、心路历程····························

第九章、总结····························

第十章、参考文献···························

第十一章、附录····························

11.１、访谈记录····························

１1.２、问卷调查表····························

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大学生改革创新项目结题报告

第一章:相关概念

1.１、赞助：

是关于大学生在校内、外举行一系列活动时所需要的一部分经费，而这

部分经费无法通过学校申请或自己组织的能力支付,于是便出现了赞助这一说

法。赞助是社会组织以提供资金、产品、设备、设施和免费服务等形式无偿

赞助社会事业或社会活动的一种公关专题活动。赞助活动是一种对社会做出贡

献的行