宝归来电动自行车市场策划书最终稿2.pdfVIP

宝归来电动自行车市场策划书最终稿2.pdf

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宝归来锂电自行车“锂”想归来团队

宝归来锂电动自行车

团队名称:“锂”想归来

指导老师:张珉

策划人:曾国凤徐莹

岳扬帆彭梅梅

周洪滨冯诚嘉

朱丹

“锂”想归来宝归来

宝归来锂电自行车“锂”想归来团队

目录

第一章项目概述·····················································1

一、公司简介····················································1

二、策划目的(宗旨)·············································1

三、策划目标(近期中期长期)···································1

四、产品描述····················································1

1核心产品····················································1

2形式产品····················································2

3期望产品····················································3

4延伸产品····················································3

5潜在产品····················································3

五、研究方法····················································3

六、策划过程····················································3

第二章产品市场分析(SWOT分析法)···································4

一、优势分析····················································4

二、劣势分析····················································5

三、机会分析····················································5

四、威胁分析····················································6

第三章竞争者分析···················································8

第四章第四章STP分析·············································10

一、市场细分···················································10

二、选择目标市场··············

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