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宝归来锂电自行车“锂”想归来团队
宝归来锂电动自行车
营
销
策
划
书
团队名称:“锂”想归来
指导老师:张珉
策划人:曾国凤徐莹
岳扬帆彭梅梅
周洪滨冯诚嘉
朱丹
“锂”想归来宝归来
宝归来锂电自行车“锂”想归来团队
目录
第一章项目概述·····················································1
一、公司简介····················································1
二、策划目的(宗旨)·············································1
三、策划目标(近期中期长期)···································1
四、产品描述····················································1
1核心产品····················································1
2形式产品····················································2
3期望产品····················································3
4延伸产品····················································3
5潜在产品····················································3
五、研究方法····················································3
六、策划过程····················································3
第二章产品市场分析(SWOT分析法)···································4
一、优势分析····················································4
二、劣势分析····················································5
三、机会分析····················································5
四、威胁分析····················································6
第三章竞争者分析···················································8
第四章第四章STP分析·············································10
一、市场细分···················································10
二、选择目标市场··············
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