现代竞争形势下化肥企业营销模式和策略分析.docxVIP

现代竞争形势下化肥企业营销模式和策略分析

目录

一、内容概括................................................2

1.1背景介绍.............................................2

1.2研究意义.............................................3

二、现代竞争形势分析........................................4

2.1全球经济一体化.......................................6

2.2新兴市场的崛起.......................................7

2.3科技进步与技术创新...................................8

2.4环保政策与可持续发展.................................9

三、化肥企业营销模式分析...................................10

3.1传统营销模式........................................12

3.2互联网+营销模式.....................................12

3.3按需定制化营销模式..................................14

3.4产业链整合营销模式..................................15

四、化肥企业营销策略分析...................................16

4.1产品策略............................................18

4.1.1高品质..........................................19

4.1.2多样化..........................................20

4.1.3定制化..........................................21

4.2价格策略............................................23

4.2.1灵活定价........................................24

4.2.2成本加成定价....................................25

4.2.3竞争导向定价....................................26

4.3渠道策略............................................28

4.3.1直接销售........................................29

4.3.2间接销售........................................30

4.3.3线上线下融合....................................31

4.4促销策略............................................32

4.4.1广告宣传........................................33

4.4.2销售促进........................................35

4.4.3公共关系........................................36

五、案例分析...............................................37

5.1国内外化肥企业营销模式与策略分析....................38

5.2经验教训与启示......................................40

六、结论与建议.............................................42

6.1结论总结............................................43

6.2建议与展望..........................................4