译林牛津版高中英语模块四Unit.pdf

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译林牛津版高中英语模块四Unit1Advertising教案学案练习一

体化

学习目标

1．词汇：advertise，share，persuasive，product,service,promote,place,

intended,educate,welfare,complete(ly),lie,claim,aware,toothpaste,breath,cure,

customer,connect,trick,creative,public,lead,nationwide,campaign,drug,deal,

social,commit,smart,satisfied,publisher,unique,senior,choice,recommend,

purchase,copy,sweet,sales,bar,packaging,update,design,unforgettable,

fashionable,convenient,continuously,functional,filling,available,various,

particular,goal,target,media,mailing,determine,appeal,react,gather,approach

2．词组、短语：beusedto，besatisfiedwith,encouragesb.todosth.,poststh.onthe

schoolwebsite,learnabout,dosomeresearchon,haveinformationtodosth.,

sharesth.withsb.payfor,dosth.forfree,beintendedtodosth.,educatesbabout

sth.,tellsb.thetruth,protectsb.from,beawareof,evenif,beproudof,feelgood

about,connectsth.to,playtrickonsb.,servethepublic,bemeanttodosth.,

lead(live)a…life,dealwith，believeinsth.,publicsserviceprojects,ProjectHope,

schooleverychild,besmartabout,besupposedtodosth.,persuasivelanguage,

excitingimages,bepopularwith,marketshare,salestargets,marketleader,beof

highquality,salesfigures,forthebenefitof,haveagoal,getsb.todosth.,create

therightmessage,careabout,beconcernedwith,affectone’slife,getthemessage

across,dependon,comeupwith,

3．语法、结构：directspeechandreportedspeech直接引语和间接引语

4．技能指导：

1）readexpositorywriting

2）writeanadvertisementanddevelopanadvertisingcampaign

合作探究

Welcometotheunit

I．Readthefollowingandtellwhatthe