可编辑文档：瑞典头戴耳机用户分析报告：捷波朗 Jabra-外文版培训课件2024.7，temu.pptx

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可编辑文档：瑞典头戴耳机用户分析报告：捷波朗 Jabra-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSHeadphones:JabrausersinSwedenConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofJabrausersinSweden:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkJabrausersinSweden(’’brandusers’’)againstSwedishheadphoneusersingeneral(’’categoryusers’’),andtheoverallSwedishconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingSweden)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof7%,Jabraisoneofthetop5headphonebrandsinSwedenManagementsummary:brandusageandcompetitionTop10mostusedheadphonebrandsinSwedenAppleJBL33%18%Sony11%SamsungJabra9%7%7%BoseMarshallPhilipsBeats5%5%4%4%Logitech4Notes:Whatbrandareyourpersonalheadphones?;MultiPick;Base:n=1,479headphoneusersConsumerInsightsGlobalasofJune2024Sources:

TheshareofheadphoneusersusingJabragrewby2percentagepointssinceQ1of2021Managementsummary:brandusagetimel