可编辑文档：瑞士平板电脑用户分析报告：Samsung 三星-外文版培训课件2024.7，temu.pptx

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可编辑文档：瑞士平板电脑用户分析报告：Samsung 三星-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSTablets:SamsungownersinSwitzerlandConsumerInsightsreportJune2024

StatistaConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofSamsungownersinSwitzerland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkSamsungownersinSwitzerland(’’brandusers’’)againstSwisstabletownersingeneral(’’categoryusers’’),andtheoverallSwissconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingSwitzerland)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Sample:Internetusers,aged18–64,quotassetongenderandageFieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024

CHAPTER01Managementsummary?Brandusage?Keyinsights

SamsungisthesecondmostownedtabletbrandinSwitzerlandafterApple(iPad)andhasausershareof27%Managementsummary:brandusageandcompetitionTop10mostownedtabletbrandsinSwitzerlandApple(iPad)50%Samsung27%Lenovo7%6%6%5%5%4%4%AcerHuaweiAmazon/AmazonFireHPASUSMicrosoftSony2%4Notes:Whatbrandsarethetabletsinyourhousehold?’’;MultiPick;Base:n=1,208tabletownersSources:StatistaConsumerInsightsGlobalasofJune2024

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