德国冬季运动爱好者目标客户分析报告-外文版培训课件2024.6，temu.ppt

CONSUMERSBRANDS

Targetaudience:Followersof

wintersportsinGermanConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

ThisreportanalysesconsumerswhoansweredWintersports(e.g.,skiing,snowboarding,iceskating)tothemulti-pickquestionInwhichofthesesportsdoyoufollowcompetitions,leaguesorteams?

ThereportoffersthereaderacomprehensiveoverviewofwintersportsfansinGermany:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkwintersportsfansinGermany(’’targetaudience’’)againsttheaverageGermanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingGermany)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

FollowersofwintersportsinGermany

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

35%ofwintersportsfansareMillennials.

57%ofwintersportsfansaremale.Followersofwintersportstypicallyhave

ahighannualhouseholdincome.Followersofwintersportsliveinall

typesofurbanandruralcommunities.

Ahappyrelationship