可编辑文档：瑞典音箱用户分析报告：Philips 飞利浦-外文版培训课件2024.7，temu.pptx

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可编辑文档：瑞典音箱用户分析报告：Philips 飞利浦-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSSpeakers:PhilipsownersinSwedenConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofPhilipsownersinSweden:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkPhilipsownersinSweden(’’brandusers’’)againstSwedishownersofspeakersingeneral(’’categoryusers’’),andtheoverallSwedishconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingSweden)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Philipsranksoutsidethetop10ofmostownedspeakerbrandsinSwedenManagementsummary:brandusageandcompetitionTop10mostownedspeakerbrandsinSwedenJBLApple27%12%11%10%10%BoseMarshallHarmanKardonSamsungSonos10%10%10%SonyGoogleNestAmazon9%6%4Notes:Whatbrandsarethespeakersinyourhousehold?’’;MultiPick;Base:n=1,354ownersofspeakersSources:ConsumerInsightsGlobalasofJune2024

ThecurrentshareofownersofspeakersowningPhilipsisfairlysimilartoQ1of2021Manage