可编辑文档：瑞士数字音乐用户分析报告：Napster-外文版培训课件2024.7，temu.pptx

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可编辑文档：瑞士数字音乐用户分析报告：Napster-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSDigitalmusic:NapsterusersinSwitzerlandConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofNapsterusersinSwitzerland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkNapsterusersinSwitzerland(’’brandusers’’)againstSwissdigitalmusicbuyersingeneral(’’categoryusers’’),andtheoverallSwissconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingSwitzerland)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

NapsteristhetenthmostuseddigitalmusicserviceinSwitzerlandwithSpotifyinfirstplaceManagementsummary:brandusageandcompetitionTop10mostuseddigitalmusicservicesinSwitzerlandSpotifyAppleMusic/iTunesYouTubeMusicAmazonMusicDeezer57%35%24%22%11%IDAGIO-ClassicalMusicPandora8%7%7%7%7%ALDIMusicSoundCloudNapster4Notes:Whichoftheseprovidershaveyouboughtmusicdownloadsorstreamingservicesfrominthepast12months?;MultiPick;Base:n=954di