每日快报专业知识讲座.pptx

DailyExpress

TheDailyExpresswasfoundedin1900bySirArthurPearson.Pearsonsoldthetitleafterlosinghissightanditwasboughtin1916bythefutureLordBeaverbrook.founder

Itwasoneofthefirstpaperstocarrygossip（小道传闻）,sports,andwomensfeatures,andthefirstnewspaperinBritaintohaveacrossword（纵横字谜）.Pioneer(先锋)

UnderBeaverbrook（布鲁克）thenewspaperachievedaphenomenally（明显旳）highcirculation（发行量）,settingrecordsfornewspapersalesseveraltimesthroughoutthe1930s.[2]Itssuccesswaspartlyduetoanaggressive（好斗旳）marketingcampaign（市场竞争）andavigorous（有力旳）circulationwarwithotherpopulist（平民旳）newspapers.anauspiciousstart（开门红）

BeaverbrookalsodiscoveredandencouragedagiftededitornamedArthurChristiansen,whoshowedanuncommongiftforstayingintouchwiththeinterestsofthereadingpublic.ThepaperalsofeaturedAlfredBestallsRupertBearcartoonandsatirical（挖苦旳）cartoonsbyCarlGiles.ExcellenttalentsOriginalcontent

InMarch1962,BeaverbrookwasattackedintheHouseofCommonsforrunningasustainedvendetta(一种连续旳仇杀)againsttheBritishRoyalFamilyintheExpresstitles.[3]Thetrouble

InthesamemonthTheDukeofEdinburgh(爱丁堡公爵)describedtheExpressasabloodyawfulnewspaper.Itisfulloflies,scandal（丑闻）andimagination.Itisavicious（恶毒旳）paper.[4]AttheheightofBeaverbrookstimeincontrol,hetoldaRoyalCommission(皇家专门调查委员会)onthepressthatheranhispaperspurelyforthepurposeofmakingpropaganda（宣传）.[5]

Thearrivaloftelevisionandthepublicschangingintereststooktheirtoll（丧钟）oncirculation,andfollowingBeaverbrooksdeathin1964,thepaperscirculationdeclinedforseveralyears.2]Thedecline

Desmond-era[edit]

ExpressNewspaperswassoldtopublisherRichardDesmondin2023,bywhichtimethenameshadreverted（恢复）toDailyExpressandSundayExpress.

Desmondspurchaseofthepaperledtothedeparture（离开）ofmanystaffincludingthetheneditor,RosieB