会计数据分析 课件 第4章　可视化：使用可视化工具和书面报告等向利益相关者分享分析结果.pptx

Visualization:UsingVisualizationsandSummariestoShareResultswithStakeholdersChapter4

Wherewearenow1.DataAnalytics2.DataPreparationandCleaning3.ModelingandEvaluation4.Visualization5.TheModernAudit6.AuditAnalytics7.KeyPerformanceIndicators8.FinancialStatementAnalytics

ObjectivesLO4-1DeterminethepurposeofyourdatavisualizationLO4-2ChoosethebestchartforyourdatasetLO4-3RefineyourcharttocommunicateefficientlyandeffectivelyLO4-4Communicateyourresultsinawrittenreport

IntheIMPACTcycle,we’renowgoingtolookatCommunicatingInsightsandTrackingOutcomes.IdentifythequestionsMasterthedataPerformtestplanAddressandrefineresultsCommunicateinsightsTrackoutcomesExhibit1-1TheIMPACTCycle

DataAnalyticsareeffective,buttheyareonlyasimportantandeffectiveaswecancommunicateandmakethedataunderstandable.

Whatisthepurposeofyourdatavisualization?LO4-1

Whattypeofdataisbeingvisualized?

Areyouexplainingresultsorexploringthedata?Exhibit4-2Thefourcharttypes

Areyouusingqualitativeandquantitativedata?Qualitativedataarecategoricaldata

(e.g.count,group,rank)Nominaldataissimple.

(e.g.haircolor)Ordinaldatacanberanked.

(e.g.gold,silver,bronze)Proportionshowsthemakeupofeachcategory.

(e.g.55%cats,45%dogs)Quantitativedataarenumerical

(e.g.age,height,dollaramount)Ratiodatadefines0as“absenceof”something.(e.g.cash)Intervaldatawhere0isjustanothernumber.(e.g.temperature)Discretedatashowonlywholenumbers.(e.g.pointsinabasketballgame)Continuousdatashownumberswithdecimals.(e.g.height)Distributionsdescribethemean,median,andstandarddeviationofthedata.

Isyourvisualizationdeclarativeorexploratory?Declarativevisualizationsareusedtopresentfindings.

(e.g.financialresults)Exploratoryvisualizationsareusedtogaininsightswhileyouareinteractingwithdata.

(e.g.identifyinggoo