蛋糕营销方案范文.docxVIP

蛋糕营销方案范文

目录

一、前言....................................................3

1.1目的与意义...........................................4

1.2营销策略概述.........................................5

二、市场分析................................................6

2.1行业概况.............................................7

2.2市场需求.............................................8

2.3竞争对手分析.........................................9

2.4消费者行为分析......................................10

三、产品策略...............................................11

3.1产品定位............................................12

3.2产品特点............................................13

3.3产品线规划..........................................14

3.4新产品开发..........................................15

四、价格策略...............................................15

4.1定价目标............................................16

4.2定价方法............................................17

4.3价格体系............................................18

4.4价格调整策略........................................19

五、渠道策略...............................................20

5.1渠道类型............................................21

5.2渠道选择............................................22

5.3物流与供应链管理....................................23

5.4渠道合作与拓展......................................24

六、促销策略...............................................25

6.1广告宣传............................................26

6.2销售促销............................................27

6.3公关活动............................................29

6.4社区活动............................................30

七、营销执行计划...........................................31

7.1营销团队建设........................................32

7.2营销预算............................................33

7.3营销活动实施........................................35

7.4营销效果评估........................................36

八、风险评估与应对措施.....................................36

8.1风险识别............................................38

8.2风险评估.....................