有哪些信誉好的足球投注网站- 1、本文档共55页，可阅读全部内容。
- 2、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
- 3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
20182021?20128?202012?2018?20213 ?20214?202162.0?20198 ?20218-9?20199?20211020222022APP2023 32023 5APP2023 620232023 82023 1112023 12APP
9.436.8101.7373.9504.4677.9793.31,006.8291.5%176.4%267.6%34.9%34.4%17.0%26.9%0%50%100%150%200%250%300%350%02004006008001,0001,20020202021202220232024E2025E2026E2027E2020-2027YoY*?2023373.970%2024504.4
3982,7753,574202120222023*20232024
9791,6829,5569,5259,0978,6808,5995,9276,1392,3932,86212,00111,7882022112022122023120232202332023420235202362023720238202392023102023112024DAU120%20242倍20243亿人2024近8成202310 +20235 +39.9%60%*20232024userid:529794,docid:176154,date:2024-09-26,
??IP?IPMCN??????APP?//?APPIP????*
???*
/APP/APP/*
2024H12023H13CAPP?20241-6202447%53%2024H147%1570
65%19%6%89%2024H13CPV43%57%300%5.524 245521418917666125431TVBTV202316.3%91.2%83.7%8.8%2023H12024H120 +10 +5 +3 +2024H1≈75%?
0.9%23.5%4.3%11.1%33.3%2.5%4.0%0.6%2.2%1.5%8.0%8.1%23456789101112132024 H1/618221
2024 1 10801,000,0002,000,0003,000,0004,000,000202312023220233202342023520236202372023820239202310??*? 466+5MCN/
?????AI???AI??+AI√AI√√√AIAIAI
55.3%44.7%1920-3940-596020-59*
26.3%14.0%13.4%12.5%10.7%7.9%5.5%4.3%2.7%1.6%0.5%0.6%///7.5%15.6%17.9%33.1%16.9%9.03000300180008001-12000120005000-8000*
63.3%49.6%43.2%39.7%38.0%33.0%32.3%21.8%KOL37.5%31.6%19.2%11.5%0.2%APP69.5%55.8%51.3%43.6%41.0%41.0%35.0%29.8%/+*
65.2%63.1%41.6%41.6%39.9%35.8%30.9%27.4%??/2024 H1*
?GenZ*
41%51-10054.9%49.8%49.8%44.9%44.5%40.5%39.2%6.3%23.4%33.7%25.8%10.8%5120011-50200*
/48%42%/40%35%34%31%30%KOL29%28%54.6%40.4%5.0%35.6%29.8%26%24.3%23.8%23.2%22.4%23.5%/TOP1027.1%//*
\
消费随时随地发生交易链路更短人群的精捞与破圈人群资产长期留存叙事简练的品牌娱乐化表达比长剧长综更高效内容产品的深植入与强连接比KOL种草更长效A1A2A2A3A3KOL+A4A5
/
KOLKOLKOLIPKOL
POI+POI+
beforenowTVC5beforenowAB……202360%CPZ
POI480 +3.6 +100—POI*
+——24+3.8 ++*
*
///APP...//IAA///////DKFS(duanju)
成长职场……XTGI(duanju)*DKFS
/……*DKFS
短剧切片+KOL种草优质素材测试筛选依托流量闭环生态人群包匹配放量基础属性流量助推生意增长→x :/行业兴趣人群品类人群品牌人群
文档评论（0）