中小企业新手TikTok电子商务最佳实践.docx

TikTokFundamentals

FORSMALLBUSINESS

Astep-by-stepplantoleadyournextcustomersstraighttoyouonTikTok

TheChallenge:

Whetheryou’reanestablishedonlineretailerorjustgettingstartedsellingdirect-to-consumer,findingyournextcustomercanbechallenging.

TheSolution:

YournextcustomerisshoppingonTIkTok.

Thissimpleplanwillhelpyoufindthemandincreaseyouronlinesales.

ofusersglobally

ofusersgloballytakeactionafterwatchingaTikTokvideo

*Source:TikTokMarketingScienceGlobalTimeWellSpentResearch2021ConductedbyKantar

Theoverview:

Here’showtogetstartedwithTikTokAds

We’llwalkyouthroughthedetailsonpage2and3.

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1

3

2

CreateyourTikTokAdsManager

CreateyourTikTok

AdsManageraccount

●SetUpPayment

Buildyourfirstadcreative

●PickavideoforSparkAds

●Checkoutourcreativetoolsforinspiration

●Setup3+trackingevents

●TurnonAutomatic

AdvancedMatching

andFirstPartyCookies

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5

4

Runyourfirstcampaign●UsetheWebsiteconversionsobjective●OptimizeforAddtoCart*first●

Runyourfirstcampaign

●UsetheWebsite

conversionsobjective

●OptimizeforAddtoCart*first

●Startwithatleast

$30dailyadgroup

Optimizationstrategy:

*StartwithAddtoCarteventsforbetterresults

Ifyou’rejuststartingoutonTikTokads,thesystemneedsto

learnwhattypesofvisitorsaremorelikelytoconverton

budgetforoptimalresults●

budgetforoptimalresults

●Chooseyourtargeting

helpthesystemunderstandyouridealaudiencefaster.

Afteryouseesuccesshere,youcanfocusonComplete

Paymentevents.

ProvenResults:

HiSmiledrovea+28%liftinrevenueusingourformula

Context

HiSmilestartedadvertisingonTikTokwithlowerfunneleventslikeCompletePaymentfromday1.Theysawlimitedresults.

Solution

HiSmiletriedoptimizingforeventsearlierinthepurchasejourneylikeAddtoCarttoteachthesystemwho