可编辑文档-奥地利草药补充剂目标客户分析报告-培训课件2024.7,temu.ppt

CONSUMERSBRANDS

Targetaudience:Herbal

supplementusersinAustria

ConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

ThisreportanalysesconsumerswhoansweredHerbsorherbalproductstothemulti-pickquestionWhichtypesoffoodsupplementshaveyoutakeninthepast12months?

ThereportoffersthereaderacomprehensiveoverviewofherbalsupplementusersinAustria:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkherbalsupplementusersinAustria(’’targetaudience’’)againsttheaverageAustrianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingAustria)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesaye2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

HerbalsupplementusersinAustria

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Herbalsupplementuserstendtobeyounger,38%areMillennials.

56%ofherbalsupplementusersarefemale.

Thereareherbalsupplementusersthroughoutallincomebrackets.

Herbalsupplementusersaremorelikelytoliveincitiesandurbanareasthantheaveragecon