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Targetaudience:Consumerswithalactose-freedietinAustralia

ConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered

’’Lactose-free(e.g.nodairyproducts)’’tothemulti-pickquestion’’Doyoufollowoneormoreofthefollowingnutritionrules?’’.

Thereportoffersthereaderacomprehensiveoverviewofconsumerswithalactose-freedietinAustralia:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkconsumerswithalactose-freedietinAustralia(’’targetaudience’’)againsttheaverageAustralianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingAustralia)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

Consumerswithalactose-freedietinAustralia

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Consumerswithalactose-freediettendtobeyounger,34%arepartofGenerationZ.

52%ofconsumerswithalactose-freedietaremale.

Manyconsumerswithalactose-freediethaveamediumannualhousehol