可编辑文档-波兰电动滑板车共享目标客户分析报告-培训课件2024.7,temu.ppt

CONSUMERSBRANDS

Targetaudience:E-scooter

sharingusersinPolanConsumerInsightsreport

May2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’E-scootersharinguser(stand-upscooterforshortperiods,e.g.bythehour)’’tothemulti-pickquestion’’Whichoftheseserviceshaveyouusedinthepast12months?’’.

Thereportoffersthereaderacomprehensiveoverviewofe-scootersharingusersinPoland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarke-scootersharingusersinPoland(’’targetaudience’’)againsttheaveragePolishconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingPoland)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofMay2024

E-scootersharingusersinPoland

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

E-scootersharinguserstendtobeyounger,35%arepartofGenerationZ.

58%ofe-scootersharingusersaremale.

Manye-scootersharingusershaveahighannualhouseholdincome.

E-scootersharingusersaremorelikelytolivein