寻找客户建立业务关系广告宣传树立企业形象市场调研确立营销.pptx

寻找客户建立业务关系广告宣传树立企业形象市场调研确立营销

寻找客户建立业务关系广告宣传树立企业形象市场调研确立营销计划进出口交易前准备

询盘ENQUIRY发盘OFFER还盘COUNTEROFFER接受ACCEPTANCE进出口交易磋商

品名与规格 COMMODITYNAME§SPECIFICATION数量 QUANTITY包装 PACKING单价 UNITPRICE总值 TOTALVALUE价格术语 PRICETERMS装运 TERMSOFSHIPMENT保险 INSURANCE付款 TERMSOFPAYMENT进出口合同签订

进口：开立信用证审核进口单据进口货物报验清关纳税交付进出口合同履行出口：准备货物审核信用证 托运订舱报关投保装运制单议付结汇

PreparationforthetransactionNegotiationonthetransactionSigningthecontractFulfillingthecontractStartletterOfferCounterofferS/CletterL/CamendmentletterShippingadviceConcludingletterExportProceduresInChina

GoldenRulesforWritingLettersPlanaheadShortprincipleSeparateparagraph5C’sClearCompleteConciseCourteousCorrect

UniqueNovelHey,guys!Doyouwanttobuyballs?

StructureofStartLetterSourceofinformationPurposeofwritingCompanyprofileProductintroductionApushingend

1.SourceofinformationTheCommercialCounselorsOfficeoftheEmbassyinforeigncountryBank,TradeUnionCommonclientsMarketresearchTradeFair,exhibitions

2.PurposeofwritingLatestintention,suchasexpandingmarketToestablishlong-termrelationship

3.CompanyintroductionBusinessscopePrincipleConnection(suppliers,distributors,government)History(experience)RDpowerOtheradvantages

4.ProductintroductionQuality(material,craftsmanship)PriceDesignSpecification/colorvarietyPopularityinotherareas

5.ApushingendCatalogues,leaflets,brochuresSlesFinancialreferenceFavorabletermsWishes