可编辑文档-日本喜剧行业目标客户分析报告-培训课件2024.7,temu.ppt

CONSUMERSBRANDS

Targetaudience:Comedyfans

inJapaConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

ThisreportanalysesconsumerswhoansweredComediestothemulti-pickquestionIngeneral,whichtypesoffilmsorshowsdoyouwatchasonlinecontentoronTV?

ThereportoffersthereaderacomprehensiveoverviewofcomedyfansinJapan:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkcomedyfansinJapan(’’targetaudience’’)againsttheaverageJapaneseconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingJapan)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

ComedyfansinJapan

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Comedyfanstendtobeyounger,26%arepartofGenerationZ.

52%ofcomedyfansarefemale.Manycomedyfanshaveahighannual

householdincome.

44%ofcomedyfansliveinalargecity.

Ahappyrelationshiphasmoreimportancetocomedyfansthantotheaverageconsumer.

Movies,TVshowsandmusicarerelativelyprevalentinterestsofc