可编辑文档-意大利RPG游戏目标客户分析报告-培训课件2024.7,temu.ppt

CONSUMERSBRANDS

Targetaudience:Role-playing

(RPG)gamersinItalConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’Role-playing(RPG)’’tothemulti-pickquestion’’Ingeneral,whichtypesofvideogamesdoyouplay?’’.

Thereportoffersthereaderacomprehensiveoverviewofrole-playing(RPG)gamersinItaly:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkrole-playing(RPG)gamersinItaly(’’targetaudience’’)againsttheaverageItalianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingItaly)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

Role-playing(RPG)gamersinItaly

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Role-playing(RPG)gamerstendtobeyounger,43%areMillennials.

58%ofrole-playing(RPG)gamersaremale.

40%ofrole-playing(RPG)gamershaveahighannualhouseholdincome.

Role-playing(RPG)gamersaremorelikelytoliveincitiesandurbanareasthantheaverageconsumer.

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