可编辑文档-瑞士综合格斗（MMA）运动目标客户分析报告-培训课件2024.7,temu.ppt

CONSUMERSBRANDS

Targetaudience:MixedMartialArts(MMA)fansinSwitzerland

ConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’MixedMartialArts(MMA)’’tothemulti-pickquestion’’Inwhichofthesesportsdoyoufollowcompetitions,leaguesorteams?’’.

Thereportoffersthereaderacomprehensiveoverviewofmixedmartialarts(mma)fansinSwitzerland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkmixedmartialarts(mma)fansinSwitzerland(’’targetaudience’’)againsttheaverageSwissconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingSwitzerland)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

MixedMartialArts(MMA)fansinSwitzerland

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

MixedMartialArts(MMA)fanstendtobeyounger,33%arepartofGenerationZ.

MixedMartialArts(MMA)fansarepredominantlymale.

37%ofmixedmartialarts(mma)fanshaveahighannualhouseholdincome.

MixedMartialAr