可编辑文档-瑞士特价购物消费者目标客户分析报告-培训课件2024.7,temu.ppt

CONSUMERSBRANDS

Targetaudience:Specialoffer

andbargainshoppersin

SwitzerlanConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

ThisreportanalysesconsumerswhoansweredWhenshopping,Ilookoutforspecialofferstothemulti-pickquestionWhichofthesestatementsaboutshoppingdoyouagreewith?

ThereportoffersthereaderacomprehensiveoverviewofsavvyshoppersinSwitzerland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarksavvyshoppersinSwitzerland(’’targetaudience’’)againsttheaverageSwissconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingSwitzerland)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

SpecialofferandbargainshoppersinSwitzerland

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

34%ofsavvyshoppersarepartofGenerationX.

53%ofsavvyshoppersarefemale.Therearesavvyshoppersthroughoutall

incomebrackets.

29%ofsavvyshoppersliveinaruralcommunity.

Ahappyrelationshipisarelativelyimportantaspectofli