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CONSUMERSBRANDS

Targetaudience:MixedMartialArts(MMA)fansinIndia

ConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

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Thisreportanalysesconsumerswhoanswered’’MixedMartialArts(MMA)’’tothemulti-pickquestion’’Inwhichofthesesportsdoyoufollowcompetitions,leaguesorteams?’’.

Thereportoffersthereaderacomprehensiveoverviewofmixedmartialarts(mma)fansinIndia:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkmixedmartialarts(mma)fansinIndia(’’targetaudience’’)againsttheaverageIndianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingIndia)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

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Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

MixedMartialArts(MMA)fansinIndia

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

MixedMartialArts(MMA)fanstendtobeyounger,49%areMillennials.

MixedMartialArts(MMA)fansarepredominantlymale.

Manymixedmartialarts(mma)fanshaveahighannualhouseholdincome.

MixedMartialArts(MMA)fansaremorelikelytolivein