可编辑文档-印度舞蹈行业目标客户分析报告-培训课件2024.7,temu.ppt

CONSUMERSBRANDS

Targetaudience:Dancersin

IndiConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’Golf’’tothemulti-pickquestion’’Whichofthesesportsoractivitiesdoyoudoatleastoccasionally?’’.

ThereportoffersthereaderacomprehensiveoverviewofdancersinIndia:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkdancersinIndia(’’targetaudience’’)againsttheaverageIndianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingIndia)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

DancersinIndia

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

46%ofdancersarepartofGenerationZ.

54%ofdancersarefemale.

Manydancershaveahighannualhouseholdincome.

Dancersaremorelikelytoliveincitiesandurbanareasthantheaverageconsumer.

Dancersvaluesimilaraspectsoflifeastheoverallconsumer.

Fashionandbeautyarerelativelyprevalentinterestsofdancers.

Dancersaremorelikelytohaveou