可编辑文档-英国餐盒用户目标客户分析报告-外文版培训课件2024.6，temu.ppt

CONSUMERSBRANDS

Targetaudience:Mealkit

customersintheUConsumerInsightsreport

May2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’Mealkitproviders’’tothemulti-pickquestion’’Wheredoyouregularlybuyfoodandproductsforeverydayuse?’’.

ThereportoffersthereaderacomprehensiveoverviewofmealkitcustomersintheUnitedKingdom:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkmealkitcustomersintheUnitedKingdom(’’targetaudience’’)againsttheaverageUKconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingUnitedKingdom)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofMay2024

MealkitcustomersintheUnitedKingdom

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Mealkitcustomerstendtobeyounger,56%areMillennials.

50%ofmealkitcustomersarefemale.Mealkitcustomerstypicallyhaveahigh

annualhouseholdincome.

Mealkitcustomersaremorelikelytoliveincitiesandurbanareasthantheaverageconsumer.

Successand