可编辑文档-英国起泡酒香槟饮用者目标客户分析报告-培训课件2024.7,temu.ppt

CONSUMERSBRANDS

Targetaudience:Sparklingwine/champagnedrinkersintheUK

ConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered

’’Sparklingwine’’(onlyshowntorespondentsoflegaldrinkingage)tothemulti-pickquestion’’Whichofthesebeverageproductsdoyouconsumeregularly?’’.

Thereportoffersthereaderacomprehensiveoverviewofsparklingwine/champagnedrinkersintheUnitedKingdom:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarksparklingwine/champagnedrinkersintheUnitedKingdom(’’targetaudience’’)againsttheaverageUKconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingUnitedKingdom)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

Sparklingwine/champagnedrinkersintheUnitedKingdom

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Millennialsmakeuparelativelylargesegmentofsparklingwine/champagnedrinkers.

57%ofsparklingwine/champagnedrinkersarefemale.

Manysparkling