可编辑文档-印度电动自行车目标客户分析报告-培训课件2024.7,temu.ppt

CONSUMERSBRANDS

Targetaudience:Electricbike(e-bike)ownersinIndia

ConsumerInsightsreport

May2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered

’’Electricbicycle(e-bike)’’tothemulti-pickquestion

’’Whichoftheseitemsdoyoupermanentlyhaveavailableinyourhousehold?’’.

Thereportoffersthereaderacomprehensiveoverviewofelectricbike(e-bike)ownersinIndia:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkelectricbike(e-bike)ownersinIndia(’’targetaudience’’)againsttheaverageIndianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingIndia)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofMay2024

Electricbike(e-bike)ownersinIndia

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Alargeshareofelectricbike(e-bike)ownersareMillennials.

55%ofelectricbike(e-bike)ownersaremale.

Manyelectricbike(e-bike)ownershaveahighannualhouseholdincome.

Electricbike(e-bike)ownersaremorelikelytoliveincitiesan