合肥新恒生北城印象营销策划方案样本.doc

新恒生·北城印象

营

销

策

划

方

案

目录

第一部分潜力新站区悠悠我家

一、区域市场总体分析··································································4

二、区域竞争对手分析··································································5

三、项目分析················································································11

第二部分新生活高度主义

一、项目名称················································································15

二、项目总体定位········································································17

三、目标用户定位········································································17

四、产品形象定位········································································18

五、延伸——产品品牌和开发商形象··········································18

第三部分为我们生活喝彩

一、项目计划提议········································································21

二、商业部分提议········································································23

第四部分常胜销售秘诀

一、销售目标···············································································26

二、销售策略···············································································26

三、销售方法···············································································29

四、销售步骤···············································································30

五、销售进度···············································································31

第五部分关注新恒生分享新生活

一、推广专题···············································································33

二、推广关键···············································································33

三、推广目标···············································································34

四、推广费用···············································································34

五、项目销售周期·······································································34

六、具体推广计划·······································································34

第六部分附件部分

第一部分

潜

力

新

站

区

悠

悠

我

家

区域市场总体分析

合肥新站综合开发试验区是安徽省政府于1995年4月同意设置省级开发区，计划面积16.1平方公里，集中开发12平方公里，享受市级经济管理权限。试验区前身为合肥