LED灯产品介绍及其如何开拓市场PPT课件.pptx

LED灯产品介绍及其如何开拓市场PPT课件.pptx

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CountryAnalysisForIMOfproduct

Country:India

Product:LED-Lighting

ByGroup9

崔亚朋ST.#1014102089

贺立新ST.#1014102090

马翔ST.#1014102092

马涌ST.#1014102093

谢殿辉ST.#1014102097

郑健ST.#1014102103

Date:December7th2011

Executivesummary

Themarketprofileofproduct

ThecompanywillenterthemarketofIndia

Objectives

Learningobjectives

Understandandapplytheconcepts

Marketingobjectives

Enterthemarket

Achieveacertainmarketshare

Retainthemarketshare

Applicationexamples

shoppingcenter

Governmentproject

Sparepartscustomizing

Integration

1Thecausesofeconomicintegration

2Regionaleconomicintegration

3SoutheastAsiaalliance

4JointDeclaration

5GATT

6WTOandsoon

2024-11-8

7

Generalopportunities

Indiasinfrastructureconstructionneedsinvestment;

Rapideconomicdevelopment;

Hasverylargeconsumergroup,marketpotentialisgreat;

Openpolicyandlesstradebarriers.

Specificopportunitiesduetointegration

Tradeamountbetweenwillbeincreasing;

Createsmassesofjobopportunities;

Improvelivingstandards;

Energyefficientproductscanhelptoeaseenvironmentalproblems.

RISKS

PoliticalRisks

differentgovernmentpolicies

strainedrelationsbetweentwocountries

notclearoftheindiangovernmentinstruments

violenceandterrorism

EconomicRisks

differentcurrencies.IndiahasanintensecompetitionwithChina

RISKS

CulturalRisks

havedifferentlanguages

believeindifferentreligions

havedifferentculturalfoundationandhistories

LegalRisks

similarlaw,buthavemanydifferentindetails

OtherRisks

Entrymodes

WechooseJointVenture

Entrymodesaredeterminedbycountryfactors

Concernaboutcountryfactors,dosomeresearches

Concernabouttherisks

Accor

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