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本科毕业论文

外文文献及译文

文献、资料题目:New-ProductPricingStrategies

文献、资料来源:著作

文献、资料发表（出版）日期:2000.4

外文文献:

PrinciplesofMarketing

1.New-ProductPricingStrategies

Pduc.passe.throug.it.lif.cycle.Troductor.stag.i.especiall.challenging.W.tected.

.blem.I.duc.versu.positionin.strategies.Fduct.i.term.o.qualit.an.price.Fduc.an.chargin.th.highes.price.A.duct.bu.chargin..lo.price.Thes.strategie.ca.coexis.i.th.sam.marke.a.lon.a.th.marke.consist.o.a.leas.tw.group.o.buyers.thos.wh.see.qualit.an.thos.wh.see.price.Thus.Tag-Heue.offer.ver.high-qualit.sport.watche.a.hig.prices.wherea.Casi.offer.digita.watche.a.almos.throwawa.prices.

Cduc.fac.th.challeng.o.settin.price.fo.th.firs.time.The.ca.choos.betwee.tw.strat-egies.market-shimmin.pricin.an.market-penetratio.pricing.

(1)Market-SkimmingPricing

Mduct.initiall.se.hig.price.t.skimrevenue.laye.b.laye.fro.th.market.Inte.i..prim.use.o.thi.strategy.calle.market-skimmin.pricing.Whe.Ipute.chip.i.charge.th.highes.pric.i.can,petin.chips.I.puter.containin.th.chip.A.roduc.simila.chips.Inte.lower.th.pric.t.dra.i.th.nes.price-sensitiv.laye.o.customers.

(2)Market-PenetrationPricing

Rpanie.us.market-penetratio.pricing.The.se..lo.initia.pric.i.orde.t.penetrat.th.marke.quickl.an.deepl..t.attrac..larg.numbe.o.buyer.quickl.an.wi..larg.marke.share.Tpan.t.cu.it.pric.eve.further.Fo.example.Del.an.Dduct.throug.lower-cos.mail-orde.channels.Thei.sale.soare.whe.IBM.Compaq.Apetitor.sellin.throug.retai.store.coul.no.matc.thei.prices.Th.Ban.o.Scotlan.an.Winterthu.o.Switzerlan.use.thei.Direc.Line.Privileg.an.Cfit.an.shar.i.th.moto.insuranc.marke.b.sellin.direc.t.consumer.a.market-penetratin.prices.Th.hig.volum.result.i.lowe.cost.that.i.turn.allo.th.discounter.t.kee.price.low.

Severa.condition.favou.settin..lo.price.Fduce.mor.marke.growth.Sductio.an.distributio.cost.mus.fal.a.sale.volum.increases.Fpetitio..otherwis.th.pric.advantag.ma.h.onl.temporary.Fo.example.Del.face.difficul.time.whe.IB.an.Compa.establishe.thei.ow.direc.distributio.channels.

2.Product-MixP