企业横向战略的分析(英文版).pptx

企业横向战略的分析(英文版)

Horizontalstrategyisacoordinatedsetofgoalsandpoliciesacrossdistinctbutinterrelatedbusinessunits.Itisrequiredatthegroup,sector,andcorporatelevelsofadiversifiedfirm.Itdoesnotreplaceoreliminatetheneedforseparatebusinessand/orbusinessunitstrategies.Rather,horizontalstrategyprovidesforexplicitcoordinationamongbusinessunitsthatmakescorporateorgroupstrategymorethanthesumoftheindividualbusinessunitstrategies.September20022

1.TheGrowingImportanceofHorizontalStrategy⑴Diversificationphilosophyischanging⑵Emphasisisshiftingfromgrowthtoperformance⑶Technologicalchangeisproliferatinginterrelationshipsandmakingthemmoreachievable⑷MultipointcompetitionisincreasingSeptember20023

2.IntrrelationshipsAmongBusinessUnits⑴TangibleInterrelationships①ProcurementInterrelationships.Source:commonpurchasedinputs;Possibleformsofsharing:jointprocurement.②TechnologicalInterrelationships.Source:commonproduct(orprocess)technology,commontechnologyinothervalueactivities,oneproductincorporatedintoanother,interfaceamongproducts;Possibleformsofsharing:jointtechnologydevelopment,jointinterfacedesign.September20024

③InfrastructureInterrelationships.Source:commonfirminfrastructureneeds,commoncapital;Possibleformsofsharing:sharedraisingofcapital,sharedcashutilization,sharedaccounting,sharedlegaldepartment,sharedgovernmentrelations,sharedhiringandtraining,etc.④ProductionInterrelationships.Source:commonlocationofrawmaterials,identicalorsimilarfabrication(orassembly)process,identicalorsimilartesting/qualitycontrolprocedures,commonfactorysupportneeds;Possibleformsofsharing:sharedinboundlogistics,sharedcomponentfabrication,sharedassemblyfacilities,sharedtesting/qualitycontrolfacilities,sharedfactoryindirectactivities,sharedsiteinfrastructure.September20025

⑤MarketInterrelationship