牛津经济研究院-管理移动战略 MANAGING MOBILE STRATEGY.docx

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MANAGINGMOBILESTRATEGY

EXECUTIVESUMMARY

ManagingMobileStrategy|Executivesummary

Managementprioritizedassmartphonestrategiesmature

Thesmartphonecontinuestobeacrucialtoolforbusinessesinterestedinincreasingtheir?exibility,

improvingproductivity,andencouragingcollaboration—andremainingcompetitiveinahighlydigitizedandconnectedworld.

Infact,thesmartphonehasbecomea“must-have”asdemandshaveincreasedonorganizationsand

theiremployeestostayconstantlyconnectedand

responsivetocustomers,suppliers,colleagues,andpartners.NineintenUSexecutivessaysmartphonesareimportanttoemployeeproductivity,speeding

decision-making,improvingcollaboration,and

enhancingcustomerservice,accordingtoasurveyconductedbyOxfordEconomicsandVerizon

Businesstogainmoreinsightintohoworganizationsareevaluatingandimplementingmobilestrategies.

Itisnotsurprising,then,thataroundtwo-thirdsof

organizationsprovidephonestoemployeesunder

EmployerProvidedDevice(EPD)programs.Butitis

puzzlingthatmanyorganizationscontinuetotake

aBringYourOwnDevice(BYOD)approach,giving

employeesalmostcompletecontroloversmartphoneswithoutanysigni?cantmanagementoversight—an

artifactoftheearlydaysofmobilitythatexecutivescontinuetoviewasacheaperalternativetoEPD.

Butourresearchshowsthatorganizationalposture

ischanging,perhapsasorganizationsseektoapplymanagementdisciplineandcontroltothesetools

thatarenotonlycrucialtobusinessbutalsothat

provideaccesstosensitivecorporatesystems,apps,anddata.Evenorganizationsthatdon’tcurrently

offersmartphonestoemployeesareexpectedtogetonboard:overhalfofthosewithfullyBYODmobilestrategies(51%)plantostartprovidingdevicesto

employeesinthenearfuture.AndamongEPDand

hybriddeviceprogramsthatblendEPDandBYOD,

aboutthreein?ve(59%)plantodistributedevicestoabroaderran

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