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CONSUMERSBRANDS

Targetaudience:Icecream

loversinPolanConsumerInsightsreport

September2024

StatistaConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’Icecream’’tothemulti-pickquestion’’Whichofthesegroceriesdoyouconsumeregularly?’’.

ThereportoffersthereaderacomprehensiveoverviewoficecreamloversinPoland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkicecreamloversinPoland(’’targetaudience’’)againsttheaveragePolishconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingPoland)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

StatistaConsumerInsightsGlobalasofSeptember2024

IcecreamloversinPoland

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Icecreamloverstendtobeyounger,44%areMillennials.

52%oficecreamloversarefemale.38%oficecreamlovershaveahigh

annualhouseholdincome.

12%oficecreamloversliveinacitywithover1millioninhabitants.

Ahappyrelationshipisarelativelyim