2025年内容营销人员职业展望报告（英文版）-内容营销协会（CMI）.docx

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2024-11-17 发布于山西
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2025年内容营销人员职业展望报告（英文版）-内容营销协会（CMI）.docx

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2025

CAREEROUTLOOK:

CONTENTANDMARKETINGPROFESSIONALS

Newresearchlooksatindustrylayoffs,AI’sdisruptive

impact,“phantomjobs,”return-to-officemandates—

andhowallofthesefactorsimpactmarketingcareers

andcompensation.

CONTENT

TMMARKETINGINSTITUTE

2025

2025CAREEROUTLOOK:CONTENTANDMARKETINGPROFESSIONALS

ANINDUSTRYINRAPIDTRANSITION

AsAIandeconomicheadwindsreshapemarketing,careersintheindustryareundergoingprofoundchanges.

EvenfouryearsaftertheGreatDisruption,marketingjobsandcareersarestillunsettled.Onein

threemarketerstoldustheirorganizationlaidoffmarketersinthepastyear.

IsAItoblame?Themajorityofmarketerswesurveyedsaidno:Just3%ofmarketerssaidtheirteamhasreplacedemployeeswithAItools.YetAIhashadaprofoundimpact:Nearlyoneinfour(23%)saidtheirmarketingteamhashadtoshiftjobrequirementstoadapttogenAI’sinfluence.

Andourresearchhasdetectedsignsthatthetrueimpacthasyettobefelt:Somemarketerswe

surveyedexpresseddoubtsthatthesizeoftheirmarketingteamwouldrebound,givenAI’spotentialtostreamlineworkflowsandmakemarketingmoreefficient.

Onemarketerexplained,“Duetolayoffsonourteam,we’vebeguntoleverageAIforefficiency.”Anothershared,“WeuseAItorepurposecontentinlightoflayoffsandlessstaff.”

Despitehighlayoffratesamongcompaniesinoursurvey,mostmarketerswhowerelaidoffinthelasttwoyearsreportfindingajobwithinsixmonths.Onaverageittookmarketersthreemonthstofind

anewjob—certainlyslowerthanthehottalentmarketofafewyearsago,butnotaslongasonline

discussionsmightleadyoutobelieve.OnemarketerpostingonRedditexplained,“Iusuallygive

myself4-6monthsforajobsearch,assometimesitcantake2-4weekstoevenhearbackfromasinglecompany—andiftheyrespondtooquickly,thatcanbearedflag.”1

UNCERTAINTYAFFECTS

MORALEANDRETENTION

“I’mactively