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BURBERRY
LONDONENGLAND
FURNITURE
BrandExtensionLenore,Tj,Emerson,Adeline
1
TableofContents
Introduction/History 3
CurrentProducts 4
Ownership 5
Revenue 6
ChannelsofDistribution 7
MarketSize 8
SWOTAnalysis 9
KeyCompetitors 10
TargetCustomer 11
Products 12
PricingStrategy 18
PlacementStrategy 19
Promotion 20
People 26
Sources 27
Burberny,pre-fall2019
Burberny,pre-fall2019
2
IntroductionandHistory
BurberryGroupPLCisaBritishluxuryfashion
househeadquarteredinLondon,England.
Establishedin1856byThomasBurberry,original-
lyfocusingonthedevelopmentofoutdoorattire,
thefashionhousehasmovedintothehighfash-
ionmarket,developingafirstofitskindfabric
calledGabardine,whichiscompletelybreathable
andwaterproof,andexclusivelymadeforthe
brand
Theirpattern-basedscarves,trenchcoats,and
otherfashionaccessoriesareunique.
ThefirstshopopenedintheHaymarket,London,
in1891.
Burberrywasanindependentfamily-controlled
companyuntil1955,whenitwasreincorporated.
In2005,itcompleteditsdemergerfromGUSplc,
thecompanysformermajorityshareholder.
Bu
Burberny,Spring2001
3
THEMONOGRAMCOLLECTIONMonogram
THEMONOGRAMCOLLECTION
MonogramStripePrintNylonBomberJacket
S1.390.00
MonogramStripePrintCottonOversizedT-shirt
$480.00
THE
THEMON00RAMcouFcnon
MorogramStripePrintNylonCarCoatS1,990.00
eobdptChtDetalCotton
5t990.00
THEMONOORAMCoLLECTION
MonogramStripePrintCottonOversizedPoloShirt
8520.00
THEMONOGRAMCOLLECTION
MonogramStripePrintCottonTreckpants
5760.00
THEMONOGRAMCOLLECTION
TheMonogramStripeE-canvasBarrelBag
8960.00
EWi
AnimalPrintCottonCorCost83,490.00
THEMONOGRAMCouLECTION
MonogramStripeE-canvas
Sneakers$490.00
CurrentProducts
Burberrysmainfashionhousefocusesonanddistributes
trenchcoats
ready-to-wear
outerwear
fashionaccessoriesfragrances
Burberry,Websitesunglassescosmetics
Bu
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