2024年全球汽车颠覆时速表研究报告（英文版）-欧晰析咨询（OCC）.docx

Wheretorevup

GlobalAutomotiveDisruptionSpeedometer2024

IntroductionTheautomotiveindustryisbeingbuffeted

Introduction

Theautomotiveindustryisbeingbuffetedbymoreforcesnowthanatanytimesincecarswereinvented:advancedtechnologies,thepushfor

sustainability,expandedregulationsand(de-)globalisation,tonameafew.Butwhatoftengetsforgottenistheconsumer,whoultimatelydecideswhatcartobuyandhowtomanageit.Andaswehaveseenwiththelatest

electric-vehicle(EV)purchasetrends,consumerpreferencescanoftendivergefrommanufacturerandgovernmentambitions.

Today’sconsumersaren’tmovingasfastasthehypeis.They’reopentonewpropositions,butincreasinglyknowwhattheywant–andaffordabilityplaysakeyrole.Successfulbusinesseswillmeetconsumerswheretheyareratherthantryingtoleadthembythenose.

Inthe2024Speedometer,wesharemoredetailed

findingsandinsightsonthekeytrendsandimplicationsforthewinningbusinessesofthefuture,highlighting

wheretorevupinvestments–andwheretoreverse.

2|SPEEDOMETER|WHERETOREVUP|OCC

InThisReport

Physicalis

Physicalisthenewdigital.

Theonlineshoppingthattookoffduringthepandemichaswaned,givingwaytoan

omnichannelapproachwhichacknowledges

consumerpreferencesandtheinherentlyphysical

natureofcarsalesandservicing.Traditionaldealers

arebestplacedtosucceed,butthosethatbestintegratelearningsfromdigitalretailwillbethewinners.

Page20

Functional,notfun.

Consumersstillwanttheirowncar,butcarshavebecomeanincreasinglyfunctional

purchase–drivenbyneedandcost,notstatus.

Page4

Carsareconnected-butconsumers

Carsareconnected-butconsumersarejuststartingtologon.

OEMshaveeveryincentivetocreateappsthatprovideavenuesforpost-saleengagement,andtheyhavebuiltthefeaturestodoso.With

one-thirdofownersusingcar

apps,there’sanaudienceready