烧烤店开业促销方案.docxVIP

烧烤店开业促销方案

目录

1.烧烤店开业促销方案......................................3

1.1总体目标.............................................3

1.2促销目标.............................................4

1.3促销对象.............................................5

2.营销策略与活动..........................................6

2.1开业优惠活动.........................................7

2.1.1开业前宣传.......................................8

2.1.2开业当日活动.....................................9

2.1.3开业系列优惠....................................10

2.2会员特权............................................10

2.2.1新会员注册优惠..................................11

2.2.2会员专属折扣....................................11

3.市场推广计划...........................................12

3.1线上推广............................................13

3.1.1社交媒体营销....................................15

3.1.2网络广告........................................16

3.1.3内容营销........................................17

3.2线下推广............................................17

3.2.1地推活动........................................19

3.2.2社区合作........................................20

3.2.3合作伙伴推介....................................21

4.开业前准备.............................................22

4.1店面装修............................................22

4.2店内布局............................................23

4.3设备购置与调试......................................24

4.4员工培训............................................26

4.5食材采购与准备......................................26

4.6开业物资准备........................................28

5.开业流程...............................................28

5.1开业前夜准备........................................30

5.2开业当日的活动流程..................................31

5.2.1迎宾接待........................................32

5.2.2开业剪彩........................................33

5.2.3节目表演........................................34

5.2.4营销活动实施....................................35

6.顾客服务管理...........................