【重点研报】2023年汽车报告（英）.pptx

TABLEOFCONTENTSARECARSBECOMINGALUXURY?071Amust-haveitem082238COMPLEMENTARYMOBILITYSOLUTIONS49It’shardtoliveacarlesslifeThemobilitymix:anurbantrend5059ELECTRICVEHICLES?SURE,BUTATWHATPRICE?69Cars:asourceofexclusion?Theelectriccoupdegrace7079ThecostofusingacarhasrocketedCuttingcosts,atanycost23EPILOGUE84COUNTRYFACTSHEETS85APPENDICES105Co-authoredby:LucCharbonnierandC-WaysEditorialcoordination:PatriciaBoscDesign:?AltaviaCosmicIllustrations:AltaviaCosmic,ShutterstockTheeconomicandmarketinganalyses,aswellastheforecasts,wereperformedinconjunctionwiththesurveyandconsultingfirmC-Ways,aspecialistinAnticipationMarketing.QuantitativeconsumerinterviewswereconductedbyHarrisInteractivebetween23Juneand8July2022in18countries:Austria,Belgium,Brazil,China,France,Germany,Italy,Japan,Mexico,Netherlands,Norway,Poland,Portugal,SouthAfrica,Spain,Turkey,UnitedKingdomandUnitedStates.Intotal,16,600individualswereinterviewedonline(CAWImethod).Theseindividuals,aged18to65,weredrawnfromnationalsamplesrepresentativeofeachcountry.Thequotamethodwasemployedtoensurethatthesamplewasrepresentative(genderandage).3,000interviewswereconductedinFranceand800ineachoftheothercountries.METHODOLOGYCARS:WHATEVERITTAKESAlthoughtherehavebeensignsinrecentyearsthatcarsalesarerunningoutofsteam,andnotonlybecauseoftheCovidcrisis,motoristsstillseemunwillingtolivewithoutavehicle,despitethefinancialburdenthatpurchasingandusingacarentails.Themaindriverofthesebudgetarytensionsisfuel,withpricesatthepumphavingrisendramatically.Thisnew2023editionofthestudydemonstratesthatpeoplearepreparedtotravellesstoavoidtoomuchfinancialsuffering,butalsothattheydonotwanttobealoneintakingaction.ARECARSBECOMINGALUXURY?1CARS:WHATEVERITTAKES?Amust