房地产营销新媒体获客与推广实战_记录.docxVIP

《房地产营销新媒体获客与推广实战》读书记录

目录

一、前言....................................................3

1.1内容概要.............................................3

1.2本书概述.............................................4

二、新媒体获客策略..........................................5

2.1新媒体平台概述.......................................6

2.2获取目标客户的方法...................................7

2.2.1内容营销.........................................8

2.2.2社交媒体运营.....................................9

2.2.3广告投放........................................10

三、房地产营销推广实战.....................................11

3.1推广策略制定........................................12

3.2推广渠道选择........................................14

3.2.1线上渠道........................................15

3.2.2线下渠道........................................16

3.3实战案例分析........................................16

3.3.1案例一..........................................18

3.3.2案例二..........................................18

3.3.3案例三..........................................20

四、内容营销实战技巧.......................................21

4.1内容创作要点........................................22

4.2热门话题与数据分析..................................23

4.3内容发布与传播策略..................................24

五、新媒体广告投放.........................................25

5.1广告投放原理........................................27

5.2目标受众定位........................................28

5.3广告效果评估........................................29

六、社交媒体运营策略.......................................30

6.1选择合适的社交媒体平台..............................31

6.2制定社交媒体内容策略................................32

6.3社交媒体互动与影响力提升............................33

七、新媒体营销团队组建与管理...............................35

7.1团队成员角色与职责..................................36

7.2团队协作与沟通......................................36

7.3营销效果考核与激励机制..............................38

八、总结与展望.............................................39

8.1新媒体营销在房地产领域的应用前景....................40

8.2本书要点回顾........................