有哪些信誉好的足球投注网站- 1、本文档共23页，可阅读全部内容。
- 2、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
- 3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
品牌转换模型教材
ProductQuest?
ProductLifeCycleProductQuest?FeasibilityEvaluationTrackingMaturity
INFORMATIONConsumer
evaluationHEDONIC-liking,-purchaseintentIntensitydata
bytrainedor
consumerpanels“Justright”data
byconsumerpanelsPERCEPTION-attributedataLaboratory
analysisANALYTICAL-chemical
content
FeasibilityStage
ProductFeasibilityEarlyevaluationofprototypeproductsIdentifyopportunities,understandrisksofproductweaknesses,provideRDwithimprovementdirectionExplorecategoriesforopportunities
Output-ProductProfileCocoaaromaCocoaflavourMalt/CerealaromaCreamytextureBitteraftertasteAstringentaftertasteSweetflavourSoyaftertasteDairy/MilkyaromaCoffeeflavourRoastedaromaMouthcoataftertasteOveralllikingWeight0.870.77-0.670.62-0.62-0.620.53-0.500.230.120.110.10
Output-Perceptualmap
EvaluationStage
ProductEvaluationTestimprovedproductsvs.competitorsFine-tuningproducttooptimumlevelpriortolaunchCanincludeothermarketingcomponents-concept,pack,price,etc=Fine-tuningmarketingmixpriortolaunch
Output-ProductProfileSweetnessRichnessColourStrengthofcoffeeflavourRoasttasteCreaminessConsistencyOverallliking
TooweakTooweakToolightTooweakTooweakNotenoughNotenough718643231815SweetnessRichnessColourStrengthofcoffeeflavourRoasttasteCreaminessConsistency%JustRight2611103596ToostrongToostrongToodarkToostrongToostrongToomuchToosmooth68728455727479ProductAOutput-PenaltyAnalysisAistoosweet,tooweakincoffeeflavourandtooweakinroasttaste-2.1-1.9-1.9-1.2-1.0-1.4-1.0-1.1-1.4-1.2-1.5-1.3-0.8-1.7PenaltyPenalty%%
ProductsAandBhavethemostpotentialOutput-PotentialModelingInfluenceofOveralllikingABCDEFGHIJK
Output-AttributableEffects30(1)Maintenance:ProductAmustcontinuetoprovidecurrentperceptionsofcolor,consistency,andcreaminesstomaintaincurrentlevelofoverallliking.(2)Potential:ProductAmustimproveperceptionsofcoffeeflavorstr
文档评论（0）