MPA战略管理 城市管理系.pptx

MPA战略管理城市管理系

第三讲战略匹配StrategicMatch内外条件的分类ClassificationofInternalandExternalConditions优势Strengths:竞争优势competitiveadvantage+stableandhealthyinternalatmosphere（稳定、健康的条件）.弱势Weaknesses:竞争弱势competitivedisadvantages+anunstableandunhealthyinternalatmosphere（不稳定的内部条件）

一、优势和弱势

StrengthsandWeaknesses1.优势Strengths(1)核心竞争力Distinctivecompetency(leverage):productdesign,lowcost,highefficiency,leadershipinproductinnovation,abilitytoinfluencelegislation,controlofcostandother,massiveavailabilityofcapital,CRM-customerrelationsmanagement.Exles:Toyota—quality;Benz—image,IBM—service;CocaCola—internationalbrandrecognition;HP—innovation;ATT—technologicalexpertise.开发Developingadistinctivecompetency利用Exploitingdistinctivecompetency保护Protectingdistinctivecompetency

1.优势Strengths(2)稳定器stabilizers:maintenancestrengthFairwagesandsalaries;goodworkingconditions;efficientemployeehiringpractices,promotionfromwithin,aclearsenseofmission,efficientworkflow,availabilityofexecutivetrainingprogram,effectivesuperior-subordinatecommunication.组织正常运作的必要条件。

2.弱势Weaknesses(1)下沉者Sinkers关键点出现大问题，灾难来临。largeholeintheshipstructureShoddyworkmanshipordefectivemerchandise;poorcustomerservice;badlocation;disloyalemployees,lackofproductinnovation,poorcreditline;lackofleadershipandmanagerialskillsatthecorporatelevel.(2)动荡者Destabilizers保证顺利航行内部权责不清Lackofclearjobdescriptions,widespanofsupervision,deviationfromthecompany’spolicyofpromotionfromwithin;poorworkingcondition;inadequateexecutivetrainingprogram.

3、如何判断优势和弱势？1、历史的标准HistoricalCriterion特定条件下，将现在与过去的绩效进行比较。2、竞争的标准CompetitiveCriterion和第一名相比，处于何种地位。3、名义的标准NormativeCriterion“Howthingsoughttobe”insteadofwith“howthingsare”与必威体育精装版的理论研究成果相比。

二、机会和威胁

OpportunitiesandThreats1.机会Opportunities市场增长等Growthofcustomer;exitofcompetitor;increasesofsuppliers,abundancesofla