享奢华澳洲奢侈品代购网策划书.pdf

享奢华澳洲奢侈品代购网策划书

享奢华澳洲奢侈品代购网策划书

目录

一项目简介··············································4

二中国奢侈品消费市场调查与分析

1

奢侈品定义··········································4

2

奢侈品分类··········································5

3

中国奢侈品市场现状··································5

4

购买地点············································6

5

主要购买品种比例分析································6

6

奢侈品购买动机······································6

7

国内市场奢侈品价格构成······························6

8

主要奢侈品购买渠道··································7

9

售后服务············································7

三

网站定位

1

服务对象·············································7

2

服务内容·············································8

四网络澳洲代购的合作及物流方式

1

专业代购网的境内外合作······························8

2

私人境外代购模式····································9

3

国外商家直接入境····································9

五

网站目标

1

近期目标············································9

享奢华澳洲奢侈品代购网策划书

2

中期目标············································10

3长期目标············································10

六

网站组织及运作模式···································10

七网站推广方式

1

主流购物网设立网店··································11

2

网络广告发布········································11

3

有哪些信誉好的足球投注网站引擎排名········································11

4

大型颁奖典礼及娱乐传媒活动赞助······················11

八

效益分析··············································12

一项目简介

随着中国市场经济的飞速发展，国民收入的提高，生活水平也自然而然的提高。

在基本的生活需求被广泛而丰富的满足的同时，有较高收入的人群会去追求物质

上高于温饱的更高层次的享受-—奢侈品进入了中国人的视线。

我国目前有商品的品质较低,原料细分不到位,手工艺技师不能与国外相比，对市

场、时尚潮流前沿的把握不准和盲目追求利润，大量生产等现状,致使我国有价格

昂贵的艺术品,历史悠久的老字号，数量稀缺的古董，但始终没有一个奢侈品品牌.

迫于这种现状,国人购买奢侈品全部为外国品牌。

由于我国的税收和关税政策及国外奢侈品品牌提价，国内专卖店店免费，国际货运

费用高昂等原因，使得奢侈品的价格高的惊人.