《跨境沟通与客服》 课件——Chapter9 The Application of Consumer Psychology in Cross border E-commerce Business.pdf

Cross-border

E-Commerce

Customer

Serviceand

Communication

Leo

Chapter9Theapplicationofconsumerpsychologyin

cross-bordere-commercebusiness

9.1Consumer9.2Consumer

psychologyinPsychology

Applicationincross-

cross-bordere-bordere-commerce

commerce

Learningobjectives

•1.Understandthebasictheoriesofconsumerpsychologyandbe

abletoapplythemincross-bordere-commerce

•2.Mastertheapplicationofconsumerpsychologyinimproving

cross-borderorderconversion

Keyanddifficultpoints

•Theapplicationofthebasictheoryofconsumerpsychologyin

cross-bordere-commerce

•Theroleandapplicationofconsumerpsychologyinimproving

cross-borderorderconversion

MindMapping

Citation

Abrandoftoothpastecompanywhoseproductsaresopopularthateveryyeartheprofitis

morethan20%overthepreviousyear,butthistimetheincreaseisonly14%.Company

leaderswereworriedthatsaleshadhitaplateauandwantedsomeonetocomeupwitha

solution.Thenayoungmansaidhecouldsolvetheproblem,butonlyifhewaspaid50,000

yuan.Thebossthoughtforamomentandagreed.Theyoungmanonlysaid,Enlargethe

apertureofthetoothpasteby1mm.Asaresult,thecompanysannualprofitincreasedby

morethan40%.

Howdidtheyoungmansadviceenablethetoothpastecompanytomakesuchbigprofits?

Infact,itistofindoutthepsychologica