电子商务 turban_ec_ch09专业课教材.ppt

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Chapter9TheWeb2.0EnvironmentandSocialNetworks

Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallLearningObjectivesUnderstandtheWeb2.0revolution,socialandbusinessnetworks,andindustryandmarketdisruptors.Understandtheconcept,structure,types,andissuesofvirtualcommunities.Understandsocialnetworkingandsocialnetworkingsites.Describethemajorsocialnetworks.Describebusiness-orientedandenterprisesocialnetworks.Understandthecommercialaspectsofsocialnetworking.DescribeWeb2.0entertainment.DescribethepotentialofWeb3.0andWeb4.0.9-1

Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallTheWeb2.0Revolution,

SocialMedia,andIndustryDisruptorsWeb2.0 ThepopulartermforadvancedInternettechnologyandapplications,includingblogs,wikis,RSS,andsocialbookmarking.OneofthemostsignificantdifferencesbetweenWeb2.0andthetraditionalWorldWideWebisgreatercollaborationamongInternetusersandotherusers,contentproviders,andenterprises9-2

Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallTheWeb2.0Revolution,

SocialMedia,andIndustryDisruptorsREPRESENTATIVECHARACTERISTICSOFWEB2.0TheabilitytotapintothecollectiveintelligenceofusersDataismadeavailableinnewornever-intendedwaysReliesonuser-generatedanduser-controlledcontentanddataLightweightprogrammingtechniquesandtoolsletnearlyanyoneactasaWebsitedeveloperThevirtualeliminationofsoftware-upgradecyclesmakeseverythingaperpetualbetaorwork-in-progressandallowsrapidprototyping9-3

Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallTheWeb2.0Revolution,

SocialMedia,andIndustryDisruptorsUserscanaccessapplicationsentirelythroughabrowserAnarchitectureofparticipationanddigitaldemocracyencouragesuserstoaddvaluetotheapplicationastheyuseitAmajoremphasisonsocialnetworksandcomputingStrongsupportofinfor

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