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Chapter17DynamicTrading:E-Auctions,Bartering,andNegotiationsCopyright?2010PearsonEducation,Inc.PublishingasPrenticeHall
LearningObjectivesDefinethevarioustypesofe-auctionsandlisttheircharacteristics.Describeforwardandreverseauctions.Describethebenefitsandlimitationsofe-auctions.Describesomeuniquee-auctionmodels.Describethevariousservicesthatsupporte-auctions.17-1Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHall
LearningObjectivesDescribebarteringandnegotiating.Describethehazardsofe-auctionfraudanddiscusspossiblecountermeasures.Describee-auctiondeploymentandimplementationissues.Analyzemobileauctionsandfuturedirectionsofe-auctions.17-2Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHall
Fundamentalsof
DynamicPricingandE-Auctionsauction Marketmechanismbywhichbuyersmakebidsandsellersplaceoffers;characterizedbythecompetitiveanddynamicnaturebywhichthefinalpriceisreachedelectronicauctions(e-auctions) Auctionsconductedonlinedynamicpricing Fluctuatingpricesthataredeterminedbasedonsupplyanddemandrelationshipsatanygiventime17-3Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHall
17-4Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHall
Fundamentalsof
DynamicPricingandE-AuctionsONEBUYER,ONESELLERONESELLER,MANYPOTENTIALBUYERS(FORWARDAUCTIONS)forwardauction Anauctioninwhichaselleroffersaproducttomanypotentialbuyers17-5Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHall
Fundamentalsof
DynamicPricingandE-Auctionssealed-bidauction Auctioninwhicheachbidderbidsonlyonce;asilentauction,inwhichbiddersdonotknowwhoisplacingbidsorwhatthebidpricesareVickreyauction Auctioninwhichthehighestbidderwinsbutpaysonlythesecondhighestbid17-6Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHall
17-7Copyright?2010Pe
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