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QualityfocusrulesSinglesDayshoppinggala

◆contents：

1.新闻阅读：双十一购物大狂欢

2.阅读理解：单项选择

3.单词、短语、语法汇整

4.应用文练习：关于网上购物倡议

Chineseconsumershaveexhibitedrobustpurchasingpowerforhigh-qualityandintelligentproductscontaininginnovativetechnologiesduringtheSinglesDayshoppingextravaganza.

Expertssaidthishasplayedavitalroleinpromotingtherecoveryofconsumptionandshoringupeconomicgrowthinthecountry.MajorChinesee-commerceplatformshaveextendedthepromotionalperiod,andadoptedasimpleandmorepragmaticapproachbycancelingpresalecampaignsthisyear.Instead,directpricecutshavebecomethepreferredstrategytoattractprice-consciouscustomersandbolstersalesduringChinasbiggestonlineshoppingevent.

Expertsalsosaidthatunlikeinthepast,whenrecord-smashinggrossmerchandisevolume,orGMV,throughdiscount-ledsaleshadcometocharacterizethe11-11orDoubleElevenpromotionalcampaign,chasinghighGMVisnolongerthefocusnow.

Chineseshoppersarebecomingmorerationalandcarefullyreviewingtheirneeds,withanemphasisonthequalityandvalueofcommodities,theyadded.

DatafromTmall,ChinesetechheavyweightAlibabaGroupsbusiness-to-customerplatform,showedthatinthefirstfourhoursaftertheshoppingcarnivalofficiallykickedoffat8pmonOct21,174brandssawtheirsalessurpass100millionyuan($14million).

JD,anothermajorChinesee-commerceplayer,haslaunchedasubsidycampaignworth10billionyuan,andgivendiscountsforcommoditiesincludedintheconsumergoodstrade-inprogram,suchashomeappliancesandcomputers.Ithasalsosteppedupeffortstoupgradesupplychainsandlogisticsservices.

一、阅读选择

1.Whatcanweinferfromthefirsttwopassages?

A.Chineseconsumersshowstrongpurchasingabilityduringthissinglesdayshoppinggala

B.Chinesee-commerceplatformshavethenormalpromotionalperiod

C.Thisyear,therearemorepromotionalstrategiesforonlinepurchase

D.